Social media is everywhere, but not all platforms work for every business. Find the best of these top 10 social media platforms for your audience.

Social media is a pillar of many people’s daily lives.

According to the Digital 2022 April Global Statshot Report, there are 4.65 billion social media users on the planet. It accounts for 58.7% of the world’s population, many of whom use social media as their primary source of information.

From news (and disinformation) to lifestyle tips, from decision making to product research, social media users can gather all the information they need without leaving the platform of their choice.

And not just the United States (although 84% of Americans use at least one social network). China currently has more than 1 billion social media users, but about 415 million citizens still live without internet access.

For marketers, these are more than flashy numbers and potential customers. And if you have the right social media strategy, they can be realized customers.

Unfortunately, it’s not so easy to cut a clapperboard on Facebook and wait for your business to start.

You need a strategy to increase brand awareness, engage with potential customers, and engage with your audience. And the important part is that it is in the right place.

For example, if you’re selling a retirement home, TikTok is probably not a place for you, as 47.4% of users are under the age of 30.

Similarly, if you want to target native Chinese speakers, Facebook is probably not the right platform as it has only 3.3 million users in China.

How do you choose where to spend your time (and potential advertising costs)?

If your business doesn’t have a deep pocket and you don’t care about the results, a shotgun approach that tries to target everyone at once, anywhere is not effective.

You need to consider the right channel for your audience.

Test some before soloing on one social media site. Make sure you get the results you want, then strategically choose the results you want to double down.

In this article, we’ll take a look at some of the most popular social media platforms, give a brief overview of them, and suggest what companies they work for.

Top 10 Social Media Platforms Compared

MAURevenueLaunchedHeadquarters
1Facebook2.9 billion$85.96 billion2004Menlo Park, CA
2YouTube2.2 billion$28.8 billion2005San Bruno, California
3WhatsApp2 billion$5.5 billion2009Menlo Park, California
4Instagram2 billion$24 billion2010Menlo Park, CA
5TikTok1 billion$11 billion2016Culver City, CA
6Snapchat538 million$1.06 billion2011Los Angeles, CA
7Pinterest444 million$575 million2005San Francisco, CA
8Reddit430 million$289.9 million2010San Francisco, CA
9LinkedIn250 million$12. 4 billion2006San Francisco, CA
10Twitter217 million$5.42 billion2003Mountain View, CA
Social Media Platforms Compared

The Top 10 Social Media Apps By Monthly Active Users

MAU
1Facebook2.9 billion
2YouTube2.2 billion
3WhatsApp2 billion
4Instagram2 billion
5TikTok1 billion
6Snapchat538 million
7Pinterest444 million
8Reddit430 million
9LinkedIn250 million
10Twitter217 million
Social Media Apps By Monthly Active Users

The Top 10 Social Media Sites And Platforms

The Top 10 Social Media Sites And Platforms are:

  1. Facebook
  2. YouTube
  3. WhatsApp
  4. Instagram
  5. Tiktok
  6. Snapchat
  7. Reddit
  8. Pinterest
  9. Twitter
  10. LinkedIn

1. Facebook

Screenshot by author, May 2022

Headquarters: Menlo Park, CA, USA

Launched: 2004

Monthly Active Users: 2.9 billion

Founders: Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, Chris Hughes

Revenue: $86 billion (2022)

Facebook is no longer number one. Indeed, the platform you associate with your mom, your third grade teacher, and your neighbor still exists and it’s still popular (and much more so in practice).
But now it’s meta.

Or at least the companies that own it, Instagram and WhatsApp are now Meta, Inc. The platform has undergone a demographic transition, but is still a big dog in the social media block.

Facebook’s major industries include financial services, e-commerce, retail, games, entertainment, media, telecom, technology, consumer goods and automotive.

News feeds are increasingly curbing business posts, but there are still ways to increase engagement without investing in advertising.

However, if you want your viewers to take action, Facebook ads are the best way to go.
Consider joining (or creating) a group, using the Facebook Messenger chatbot, or using live video to increase engagement.


2. YouTube

Screenshot by author, May 2022

Launched: 2005

Headquarters: San Bruno, California, USA

Monthly Active Users: 2.2 billion

Revenue: $28.8 billion (2022)

Founders: Jawed Karim, Steve Chen, Chad Hurley

YouTube, the original video social media platform, maintains its dominance in this market. Currently, it has 2.2 billion monthly active users and is the second most used platform.

The reach potential on YouTube is unparalleled, with 81% of adults in the United States using the platform. Don’t miss the numbers.

YouTube has a strong user base across all age groups. This includes hard-to-reach demographics for people aged 65 and over, 49% of whom use the platform, second only to Facebook.

YouTube has provided an alternative to paid-TV services like Showmax and Netflix locally. The platform has a reported base of 24 million people in South Africa, with World Wide Worx’s data showing around 16 million active viewers.

YouTube covers all genres, from beauty, games, education to renovation. It’s a platform that most brands can invest in, and video is a growth medium for content marketing.


3. WhatsApp

Screenshot by author, May 2022

Launched: 2009

Headquarters: Menlo Park, California, USA

Monthly Active Users: 2 billion

Revenue: $5.5 billion (2022) estimated

Founders: Brian Acton, Jan Koum

WhatsApp is still the most popular social messaging app, far surpassing Facebook Messenger.

The closed messaging app doesn’t seem to be an obvious choice for brands. However, keep in mind that text messages have an open rate of 98%, while emails have an open rate of 20%.

It’s a prisoner of war audience. Also, unlike SMS, WhatsApp messages can be sent for free.

If you’re using WhatsApp for customer service and engagement, you’ve already noticed that the brand’s potential is huge and significantly undervalued.

If you can crack WhatsApp, you have a direct marketing channel to your audience.

4. Instagram

Screenshot by author, May 2022

Headquarters: Menlo Park, CA, USA

Launched: 2010

Monthly Active Users: 2 billion

Founders: Kevin Systrom, Mike Krieger

Revenue: $24 billion (2022)

Instagram is a social network where product-based businesses, influencers and coaches can thrive.

Since the launch of shoppable posts in 2018, the potential ROI of product-based businesses has never been higher.

B2B companies can not only interact with a large audience, but also link product information and sales directly from Gram.

If your target audience is under 35, Instagram is a gold mine. 67% of 18-24 year-olds use

Instagram, and 67% of Gen Z and 58% of millennials use the app every day.

Read more Instagram stats and facts from 2021.

5. TikTok

Screenshot by author, May 2022

Launched: 2016

Headquarters: Culver City, California, USA

Monthly Active Users: 1 billion

Founders: ByteDance Ltd, Zhang Yiming, Toutiao

Revenue: $11 billion (2022)

TikTok claims to be “the main destination for short-form mobile video” with the corporate mission of inspiring creativity and bringing joy.

TikTok is certainly touching because it’s the youngest app on the market, but it’s already incredibly growing.

In 2017, just a year later, this app has become the fastest growing app in the world.

Despite banning TikTok in the US and trying to ban it in India, the app has been downloaded more than 3 billion times worldwide by 2021.

If you want to connect with Gen Z, TikTok is the platform to check out.
In the United States, 25% of viewers are teenagers or younger. These users are also very enthusiastic.

The average user session is about 11 minutes, which is twice as long as the closest app, Pinterest.


6. Snapchat

Screenshot by author, May 2022

Headquarters: Los Angeles, California, USA

Launched: 2011

Monthly Active Users: 538 million

Founders: Evan Spiegel, Bobby Murphy, Daniel Smith, David Kravitz, Leo Noah Katz

Revenue: $1.06 billion  (2022)

If your target audience is younger people, you’ll definitely want to join Snapchat.

The most active user on Snapchat is 13 years old and spends more than 30 minutes a day on the app.

Snapchat is a paradise for user-generated content, behind-the-scenes videos, exclusive offers, and influencer acquisitions.

7. Reddit

Screenshot by author, May 2022

Launched: 2005

Headquarters: San Francisco, CA, USA

Monthly Active Users: 430 million

Founders: Steve Huffman, Alexis Ohanian, Aaron Swartz

Revenue: $289.9 million (2022)

Reddit calls itself the “Internet Top Page” and is among the top 20 most visited websites according to Alexa’s rankings.

Reddit has a unique combination of content and community, with over 2.8 million communities or subreddits dedicated to all possible topics.

There are so many niches that there are places for all brands and businesses-it’s about finding niches with your prospects and jumping into them.

However, you need to be careful. Reddit is an unstable place and does not tolerate serious self-promotion.

Be careful when navigating, as commentators can quickly jump in and ruin your brand if you make a mistake in the voice.

8. Pinterest

Launched: 2010

Headquarters: San Francisco, CA, USA

Monthly Active Users: 444 million

Founders: Ben Silbermann, Paul Sciarra, Evan Sharp

Revenue: $574 million (2022)

Some of Pinterest’s most popular content includes fashion, food, decoration, weddings, training, and DIY pins.

What’s more, anything that contains attractive images has the potential to succeed on Pinterest.
Surprisingly, 60% of Pinterest users are women.

If you have a predominantly female audience, that’s a compelling reason to invest your time in Pinterest’s social media marketing.

That doesn’t mean there aren’t any men on Pinterest-it has a 40% male audience.

9. Twitter

Headquarters: San Francisco, CA, USA

Launched: 2006

Monthly Active Users: 217 million (2021)

Founders: Jack Dorsey, Evan Williams, Biz Stone, Noah Glass

Revenue: $1.2 billion (2022)

Unlike other social media platforms, Twitter has seen a decline in user numbers over the past year.

This may be due to former President Donald Trump’s ban and fear of conservative censorship.

Twitter has been sold for $ 44 billion to Tesla CEO Elon Musk. This change of management has significantly increased the number of followers due to changes in the political composition of users.

This is the process that Twitter describes as “organic” in nature. If your business is related to entertainment, sports, politics, technology, or marketing, even though you have a clear understanding of the future of the platform, you can get a lot of engagement from this app.

On Twitter, brands have the opportunity to formulate and sharpen their voice. While useful and useful, there is room for being smart and friendly.

Dive into threads, provide value, share your content and other content, and participate in uninterrupted conversations.

10. LinkedIn

Headquarters: Sunnyvale, CA, USA

Launched: 2003

Monthly Active Users: 830 million (2022)

Founders: Reid Hoffman, Konstantin Guericke, Allen Blue, Jean-Luc Vaillant, Eric Ly

Revenue: $8.05 billion (2020)

It’s vast network of professionals has more than 61 million users in senior LinkedIn positions.

If you’re looking for a decision maker with the power to shut down your business, launch a product, or work with you, LinkedIn is for you.

Did you know that the average LinkedIn user earns more than $ 2,000 more than the national median? Or are 50 million people using it every week to look for a job?

LinkedIn is a highly focused social media platform, and as a result, has endless possibilities to connect with an elite group of professionals who can make a difference in your business.

Which Social Media Platform(s) Should You Use?

Social media is everywhere. And everyone is using it, from teenage neighbors trying to make TikTok viral with their latest dance, to 86-year-old grandmothers who use Facebook to track long-lost friends.

However, not all platforms work for all businesses. So if you want to reach the end of this article and have a quick answer as to where your business should be, you’re out of luck.

It’s not that there is no answer, it’s just that each social media mix is ​​unique. Different platforms have different features and are often more suitable for a particular brand or industry.

Want to increase customer loyalty? Are you expanding your reach? Would you like to create an unforgettable brand experience?

You need to understand what you want to gain from your social media presence and determine which strategies will help you reach those goals.

Select to find one or more platforms your audience is using and coordinate your campaigns to reach them.